IT: Be the Change and Culture You Want “IT” To Be

At the 2013 EDUCAUSE Midwest Regional Conference held in Chicago, CIO Mohamed Elhindi and Jim Jorstad, Director of Academic Technologies presented a session entitled, "IT:Be The Change and Culture You Want IT to Be" on how institutions can navigate an external review and develop a new IT environment based on change and a new culture.  An audience made up of CIOs, administrators, IT directors, technologists, and faculty attended the event to learn how they could positively change their own IT enterprises. The session illustrated the genesis of an external review, the stated charge, how it was integrated, and how a new dynamic and positive IT culture was conceived and implemented over a two-year period. There are eight core concepts integrated into the plan to change IT culture. They include:

Communication
Ownership
Empowerment
Leadership
Collaboration
Fear of Failure
Cross Pollination
Professional Development

The charge in the external review example was to investigate the state of technology on campus, to understand how IT services are used, to develop recommendations for strategic investments, that will enhance information technology alignment. A key prerequisite for the review was to “avoid undue blame or credit” and the report “should serve as a catalyst."  What is important during an external review, is to look at it as an opportunity for positive change, rather than the chance to merely be critical.

Mohamed stressed the overall IT goal was for “continuous improvement without dramatically changing current or past culture.”  This is a key observation since external reviews can create sometimes create the perception of moving too quickly for dramatic change. At the same time, it is important to recognize the history of an institution’s culture, but not to be constrained by it.  Getting employees to move away from saying “what is good for me" to “what is good for we” is an important consideration.

Another key component for IT change is to have your staff serve at the Help Desk at some time. This provides an important service component to the end user, but also provides an opportunity for each IT staff member to more fully understand important support issues that are trending on campus.

Empowering employees is important step in creating an environment of trust, and an atmosphere that promotes cross pollination of employees to share their expertise throughout the enterprise.  Developing a culture which relies less on reporting lines and more on project success helps to diminish silos and promotes teamwork.  Mohamed stressed the importance of creating an atmosphere of laughter and openness. Each of the directors and managers  literally promote an “open door policy.”  Each of manager's doors are open to promote open discussion. Providing consistent and constant access to the management team is essential. There is an important need to emphasize consistent and clear communication while promoting collaboration.  At each project meeting, it is suggested that you ask the question, “Who was not at the table last time, who should be invited next meeting?” Asking this question at each meeting will help provide a sense of community and inclusion.

There is a need to admit and celebrate our failures.  The Honda Motor Company film, “Failure-The Secret to Success” was discussed and connected the universal themes of failure in race car racing and being an IT professional.  The film graphically illustrates the importance of admitting failure, learning from it, and being proactive in changing the atmosphere towards a more productive and effective organization.

The audience was extremely engaged, and participants asked if this culture truly existed and was sustainable.  We explained it is sustainable and scalable if you carefully follow the key 8-points of success highlighted in this blog posting.  For the IT management team, it takes consistent commitment, cooperation, and communication to be successful. The key for positive change in your IT enterprise is to merely start the process and celebrate the small steps. If you make steady consistent progress, you will positively change your IT culture.

At the end of session, Gerry Bayne, Multimedia Producer at EDUCAUSE, recorded a podcast on the topic of IT Change and Culture.  In the segment we emphasized the importance of be honest with employees and helping them to understand where the stand in the organization.  Keeping communication clear, concise, and consistent is essential. After the recording we were stopped by a number of conference attendees commenting on the impact of the message.  If you need more information, don't hesitate in contacting us. Session information and PowerPoint is available for download.

MOOCs: Transforming Education- In 10 Minutes

Both academic and corporate institutions are rushing to find a way to create, explain, and deploy successful and well publicized MOOCs- Massive Open Online Courses.  News outlets and marketing firms are attempting to explain their purpose and value.  In the longer view, many are questioning if there is a profit at the end of the road. To be truly successful, a MOOC needs to be scalable in a sustainable framework, with a potential towards profitability.  The key is to develop a proof-of-concept to illustrate how a MOOC can and should be created.

In a special 10 minute web streamed presentation, Jim Jorstad, Director of Academic Technologies and Dr. Bob Hoar, Math Professor and Founder of the IIURL, both from the University of Wisconsin-La Crosse, collaborated to shape the discussion on what a MOOC is, and how to create one and evaluate its effectiveness.

Through support from the University of Wisconsin System and a grant from the Bill and Melinda Gates Foundation, a College Readiness Math MOOC was created with over 1000 students enrolled worldwide. The idea was to test and develop effective teaching strategies and mobile learning technologies to help math students learn more effectively and in a shorter period of time, anywhere and at any time.

In the end, the concept is also testing the MOOCability of the curriculum.  In other words, will a MOOC work as effectively in a traditional class as perhaps in a lab setting, or in other disciplines.  What is learned in this project may lead to future MOOC designs and methods worldwide.  It is the research gained from this project which will help determine if a MOOC can in fact be scalable, sustainable, and profitable.

Social Media- The Power, Speed, and Reach

Photo by Larry Lebiecki

At the February 1st, 2013 Chancellor's Community Council at the University of Wisconsin-La Crosse, I spoke on the topic of social media, and illustrated its power, speed, and reach worldwide.  The audience was made up of faculty, administrators, politicians, business people, students, and community members.  The two-year long research study analyzed how social media can: motivate and engage, accelerate dissemination, distribute fact and fiction, affect attribution of the author, reinforce and influence opinion, and made messages more relevant and authentic.

Key statistics were discussed about Facebook, Twitter, and YouTube.  According to current data, one in 13 people worldwide are daily active Facebook users.  There are 1 million Twitter accounts every day. More than 35 hours of video is uploaded to YouTube every minute.  All of these statistics are dazzling, however to effectively utilize these social media tools, we must develop a strategic method to form a cohesive, relevant, and sustainable message.

A wide variety of examples of citizen journalism on CNN iReports were highlighted and discussed. "When I started writing for iReports I was hoping for approximately 10,000 views.  Already in 2013, that number has jumped to over 875,000.  The current goal is 1 million."

One of the key strategies in obtaining such impressive numbers of readers is to tell digital stories that focus on some human element so that the viewer can more personally relate to the story.  A wide of variety of stories were highlighted including the Drought of 2012, A Professor with Two Hearts, a Presidential Visit, and a special on Homeless in America.  In each of these examples, the key to success was to a uncover a great story, adding excellent supporting images, and be willing to write the story even if it is difficult to capture it because of the time, location, or weather. "There are stories all around us. We just need to be passionate to capture them."  As I tell my audiences, the stories many times are right in our hands but they frequently fall right through our fingers.  As we use social media to disseminate these stories, as one blogger wrote, "Jim is documenting history in real time."

Webstream Explains MOOCs and How To Develop One

As part of the 7th Passport to Technology held at the University of Wisconsin-La Crosse, a keynote address  entitled, "MOOCs,Math and Beyond: Transforming How We [All] Learn" was introduced by Jim Jorstad, Director of Academic Technologies, and presented by Dr. Bob Hoar, Interim Associate Vice Chancellor for Academic Affairs and Professor of Mathematics.

A MOOC is simply a type of on-line course offered to a large population through the web which may provide certification or potentially credit in some situations.  Many MOOCs are free and open to the public, but academia and corporate representatives are looking for a reasonable value/cost model for potential profitability of the course in the future.

At UW-La Crosse, the Math MOOC began out of the creation of a series of math vodcast learning objects as part of the Institute for Innovation in Undergraduate Research and Learning- IIURL in 2007.  In 2012 a FastTrack program was developed to help students take a refresher course in math to eliminate the need to take remedial math courses in the future, saving students time and money.  The success of the program could be seen in when 97% of the student cohort was successfully placed in a college level math course without having to take a remedial math class.

In late 2012, the FastTrack concept was successful awarded a Bill and Melinda Gates Foundation Grant fro $50,000 to test if the MOOC concept was sustainable, scalable  and potentially profitable.  According to Dr. Hoar, as enrollment begin to take shape, over 1400 students from ages 11 to 83 enrolled in the class. Entire elementary education classes have enrolled as well. Over 40 countries are participating in this Math MOOC. The project is being hosted on a Desire2Learn learning management system.

The instructional team for this MOOC includes Associate Professor Jen Kosiak, 2012 recipient of the Teacher Educator of the Year from the Student Wisconsin Education Association [left], Associate Lecturer Maggie McHugh, content expert [middle], and Dr. Bob Hoar, who is overall director of the project [right].




The team is working with a team of instructional technologists to ensure the learning objectives are stable and instructionally sound. The MOOC is going through various modifications as feedback is obtained through students.

On-line office hours are offered to help the students feel they have the necessary support to get through the course.  A twenty-nine question pretest was given to gauge the student's initial math abilities to help gauge the progress they will make. It is hoped that what is learned from this pilot will help in the design of other MOOC in math, as well as in other disciplines.

To learn more about the development and operation of this MOOC, you are welcome to view a special Mediasite web stream of the presentation. Click on the Math MOOC webstream to learn more about this innovative project.

MOOC’s and the Global Transformation of Education- What is the Reality?

A MOOC math learning object.

Transforming education through technology is nothing new to academics, or for business. In the 1960’s educational television was hailed as the technology that would dramatically change how we teach. At the time, Marshall McLuhan predicted education would be transformed as our society embraced communication technologies.  Over the next fifty years the world would see the combined effects of computer technology, the Internet, on-line learning, and the proliferation of mobile devices.

Today educators and administrators are wrestling with the concept of Massively Open Online Classes, or MOOC’s as they are called.  In a sense MOOC’s represent the culmination of many of the technological advances over the past 50 years.  Just as the public hype began with each subsequent introduction of “latest greatest technology” over the years, today many people are attempting to sort out what the reality and the potential of MOOC’s truly is.

Basically a MOOC is a type of on-line course offered to a large population through the web. While most MOOC’s today don’t offer traditional college credit, many provide some form of assessment and certification to the student.  The goal and hope of a MOOC is to make on-line learning scalable, sustainable, and for some, profitable.

The genesis of a MOOC began in 2007 at the University of Wisconsin-La Crosse when math Professor Dr. Bob Hoar, created the IIURL, the Institute for Innovation in Undergraduate Research and Learning.  It is here Professor Hoar, his math colleagues, and technologists began creating a large collection of on-line learning objects or vodcasts (video podcasts) to help students enhance their math skills.

The concept was taken a step further in 2012 with the creation of FastTrack, a program to help students take a refresher in math skills, rather than having to take a remedial math class.  Dr. Hoar says, “The FastTrack math program, from the student’s perspective means they are going to get out faster, which makes education cheaper.” Adding another year to college whatever class you are taking gets more expensive. The program helps students refresh their math skills, helps save money, and helps the students get through school at a faster pace.
For some students, struggling with math sometimes “causes students to walk away from the university,” added Hoar.

The positive aspects the FastTrack go well beyond math.  Dr. Hoar points out, “Studies in chemistry and the sciences on student performance show students who are struggling in math are less likely to perform well in their classes.” The FastTrack math program highlights just one discipline which can help students perform better in science classes.  Hoar points out, “As far as remedial college readiness I think you can walk around any campus and ask every faculty member if you wish students should do a few things before they show up on campus. They would all have a list.”

After the first year, the assessments from the FastTrack program were impressive. Of the first cohort, 37 out of 38 students moved from a requirement to take remedial math to placement in a traditional level math class.

Enter the MOOC idea.

In 2012, with a solid concept and assessment data in hand, Dr. Hoar in collaboration with the University of Wisconsin System applied for and received a Bill and Melinda Gates Foundation for $50,000 to develop at MOOC at the developmental math level, and provide it free on-line to anyone.  Dr. Hoar reflected that what would take a 20 month process was compressed to just 20 days. It was the FastTrack concept that helped him apply for the grant quicker. Once the grant award was announced, officials began offering supportive data on why the MOOC concept could provide multiple benefits to students.

According to the UW System, approximately 21% of all new freshmen need some remedial math education when entering college. This mirrors national statistics showing the percentage of high school graduates who don’t have the required skills to succeed in college-level mathematics courses.

Mark Nook, UW System Senior Vice President for Academic and Student Affairs commented, “One of our main strategic goals is to help Wisconsin create a stronger workforce. Math skills are a key ingredient to success in college, and in work. Many students who have the drive to earn their UW degree are just missing that one piece of math confidence, and this can help.”

The MOOC video production team (left to right) Jim Jorstad, Jeff Kerkman,
Bob Hoar, Jen Kosiak, and Maggie McHugh 

For Dr. Hoar, the Gates Foundation provided the opportunity to bring the traditional classroom experience into an on line course on a much larger scale. He commented, “The MOOC made us think beyond our campus, and beyond UW System. The Gates Foundation grant allows us to open our eyes even wider.” As of January 2013, over 1000 students have registered for his College Readiness math MOOC. For Dr. Hoar, that already is a success. “I probably should be nervous with the increasing numbers, but everybody sees the value of this program. People are now seeing enough value to invest into it.”

Bob Hoar (right) checks the digital image for the MOOC
learning object.

The concepts proven in the FastTrack math program are being put to practice. Interactive video segments are being created by Associate Lecturer Maggie McHugh, and content expert Associate Professor Jen Kosiak, who also is the 2012 recipient of the Teacher Educator of the Year from the Student Wisconsin Education Association.  The videos are being shot and edited and eventually will be placed on YouTube as well as web streamed on Mediasite. Some classroom activities are being planned to be streamed lived worldwide to help make the experience more interactive and immediate.

The students enrolled in the College Readiness Math MOOC are diverse in location and in background.  Dr. Hoar points out, “Some students are preparing for their first college math class. I’ve had entire high school classes enroll, an eleven year old student, and an 83-year old grandmother wanting to improve her math skills so she could teach her grandkids, all for free.”

And what about the reality of the MOOC?  Dr. Hoar points out that everybody wants a well prepared student. He continued saying, “MOOC might change colleges. We do see that with on line classes as students transfer credits from larger number of other institutions, particularly in the summer. We need to realize that we need to transform a little. It’s not a bad thing. Content from many large lectures might translate well for MOOC’s translating that to students in labs may not work as well.”  

Dr. Hoar says we need to test the “MOOCability” of the teaching before rushing to embrace the technology. Some teaching and learning may translate very well to a MOOC, other activities may not.  We need to test the concept before making wild assumptions and claims, similar to what has happened with technology and communications that McLuhan described, and the resulting technology hype reported over the years. Education will surely be transformed once again.  Our challenge will be to carefully embrace the new technology through careful planning, implementation, and assessment.  This particular MOOC seems to be following the correct path to scalability, sustainability and perhaps someday, profitability.

Wordle 2012 View of The Learning Space

To commemorate the main themes of The Learning Space for 2012, and to look ahead for the developing trends of 2013, I made use of the innovative tool Wordle to create a word map.  This is a great tool to create "word clouds" to illustrate a proportional listing of key words.  In looking at some of the key blog posts for 2012, the words social, media, faculty, and learning were prominent.  In addition, based upon my work with digital reporting, the words CNN, relevant, authentic, stories, classroom, and teaching were emphasized.

These trending words are expected to continue throughout 2013, and new technology tools of mobile appliance and social media strategies will likely be prominent story lines both in academic and corporate environments.

While many new technology tools will be developed, introduced, and disseminated this year , the key component in our effective use of social media is still our ability to write compelling and authentic stories, supplemented with dyanmic and engaging imagery and rich media.

Flipping the Classroom- Variations on a Theme

There has been a great deal of discussion on the concept of "flipping the classroom." In some circles, a flipped classroom refers to the pedagogy of the class whereby the traditional teaching model and the time it takes place, is switched or reversed.  What traditionally occurred in the lecture, may in fact occur outside of class perhaps through web streaming or accessing on-line resources for the course.

Another definition of a flipped classroom could be the orientation of the classroom, where the location of the faculty member (or student) at the front of the class and been reserved or changed.  In this case the traditional front-of-the-class lecture has been changed to the middle,back, or side of the classroom. Perhaps even a student or group could become presenters of the lecture.

Another variation of this flipped classroom theme, is a combination of both pedagogical methods and learning space orientation.  One intriguing example is utilizing a collaborative furniture arrangement by Steelcase called the media:scape.  This system promotes collaboration with two screen monitors that allow participants to share computer screens.  In this example, this system was simultaneously connected to a SMARTboard to share a Skype conversation with a Rhodesian national.  By changing and combining a learning space, an entirely different set of options is presented to both the faculty member, and the student.  

The class can watch an event on all the screens.  Later students at the media:scape could collaborate in a small group setting, independent of the class utilizing the SMARTBoard technology.  The key in using the concept of a flipped classroom is to prepare the teaching and learning curriculum and experience beforehand.  EDUCAUSE states in its document, "Things You Should Know About "Flipped Classrooms," the importance of understanding that the "model puts more of the responsibility for learning on the shoulders of students while giving them greater impetus to experiment." This is not only true for the students, but also for the faculty and teacher of the curriculum.  While many rooms on universities and colleges have traditional classrooms equipped with educational technologies, there are a growing number of learning spaces which are experimenting with the concept of flipping the teaching and learning.  It is important to understand that there variations in when we begin thinking about flipping classrooms, and that there are many factors and influences that need to be considered before innovating the teaching and learning process. Thinking outside the box can yield many innovating concepts originating from a main theme.

Engaging Students In Learning Through Social Media

[photo by Austen Keller]

It is readily acknowledged that students are active users of social media. However, research has also shown the majority of students use social media for personal reasons, rather than for academic needs.  In many academic circles, more discussion centers around the concern of faculty "friending" potential students or students attempting to "friend" faculty members.  These issues seem to focus more on the policies of the potential impropriety of  social media communication, rather than concentrating on how social media tools can be used to enrich and engage students and faculty in the teaching and learning process.

Cristin Cesar learns how social media is used in politics
and human interest stories. [photo by Matt Davis]

One method to create more awareness of the potential of social media tools, is to demonstrate their use in communicating "real world examples" in classroom lectures.  This is exactly the strategy employed in a series of lectures for Communications Studies classes at UW-La Crosse.  Faculty member, Pamela Morris, invited me into two of her classes to show how social media can: motivate the base, affect author attribution, disseminate information quickly, distribute fact and fiction, and how it can reinforce or change opinions.

Breanna Levine listens on how social media was used in
Wisconsin politics throughout 2011. [photo by Austen Keller]

By utilizing citizen reporting via CNN iReports, students could see how stories can be quickly disseminated and amplified through social media tools such as Facebook, Twitter, and YouTube. Results could be analyzed through analytical data. Students learned that iReporting can reach a wide variety of people worldwide in a matter of hours.  While they understand that social media can transmit information quickly, students had no idea just how fast these tools could distribute messages, either as fact or fiction.

[photo by Peiqing (Shine) Chen]

Each class seemed extremely engaged in seeing and discussing actual stories and footage of current news events.  Some students learned that the media can present the news in a biased manner. They also thought more deeply about the importance of watching viewpoints from both sides of an issue. Whether the story has a political story line, or is more of a human interest story, the key to engagement is to personalize the experience so that the audience can more readily connect.

Social Media- Making Teaching and Learning Authentic



On location with the President-November 3, 2012

Since 2011, I have been covering and researching the effects of social media, particularly in the environment of politics.  Throughout the 2012 political season, I have been focusing more intently on the Presidential campaign, and how social media is utilized to disseminate and distribute content and multimedia to the world.  The speed of which social media can move can be blazingly fast.  Not only fact can facts be quickly disseminated, but so can fictional content.

To make teaching and learning more relevant or authentic, as educators we can utilize and better understand the uses of social media to present "real world digital stories" to further engage students in the learning process.  To actively engage both students and faculty can create a more collaborative learning environment.

In capturing fleeting historic moments and using social media to communicate them, can bring an entirely new and authentic learning experience to the classroom as well as to the public. As one blogger commented about my work, Jim is using social media to document "history in real time."

Global Influence of Social Media in Politics and in Our Lives

Jim Jorstad [right] addresses a group after his lecture on social media.
{photo courtesy-Larry Sleznikow}

A live streamed webcast was broadcast from the campus of the University of Wisconsin-La Crosse on the evening of October 29th. The lecture was entitled, "The Global Influence of Social Media in Politics and in Our Lives." The presentation explained how Facebook, Twitter, and YouTube have dramatically changed the political landscape as well as our personal lives.  Through an insightful documentation of politics in Wisconsin since 2011, through the national political scene of 2012, the interactive program showcased a long series of historical events through social media and citizen reporting.  Using CNN iReports as the framework, the audience saw first hand photo-journalistic reports of the Wisconsin Recall, the presidential and senate races, and a variety of human interest stories.

The lecture was streamed live on Mediasite and Live Polling was used to measure the political demographics of the audience, as well as gauging the audience's perceptions in regards to how specific media outlets may or may not be biased in their news reporting. The event was carried on Twitter at #GlobalSocMedia

You can view the presentation by clicking on the image.



Some key takeaways when effectively utilizing social media include:

1) use relevant images and video to document authentic events.
2) use analytics to track dissemination and distribution.
3) use social media to tell personal and relevant stories
4) use social media to engage faculty and students
5) go global with your social media story
6) go local with your social media story 

Live Polling was used in this presentation.  You may be part of the poll, or view the responses by clicking here:

Social Media in the Fast Lane- Tech in 20

On September 7, 2012 I spoke at Tech in 20, an annual event held at the University of Wisconsin-La Crosse, and sponsored by Information Technology Services. The premise of the event is to hold concurrent technology-related mini workshops that are 20 minutes or less in length. It forces the speakers to be concise and precise on their respective topics, and also provides the attendees the chance to see a wide variety of sessions in a short period of time. The goal of Tech in 20 is to "wet the appetite of faculty and staff" to see the "what ifs" of technology, and hopeful motivate them to seek out more detailed information and seminars provided by ITS. 

Following the Tech in 20 theme, my mini session was entitled, "Better than 20mph- In the Fast Lane with Social Media."  I focused on how social media can be used to make teaching and learning more engaging and authentic.  It also can serve to help faculty connect with other scholars and professionals worldwide to share ideas and research.

There were six important take aways for the audience:

1) Use relevant images and video to document authentic events.
2) Use analytics to track dissemination and distribution.
3) Use social media to tell personal and relevant stories.
4) Use social media to engage faculty and students.
5) Go local when using social media.
6) Go global when using social media.

I highlighted the value of using YouTube, Tweetdeck, and citizen journalism through CNN iReporting. Featuring real world examples combined with effective strategies and methodologies dramatically can show the true reach and dissemination of social media.

Making Learning Authentic Through Social and Rich Media—Reenergizing Your Classroom

photo by K.Rees

At the 14th Annual UW-La Crosse Conference on Teaching and Learning, one of the core topics focused on how we can engage students into the curriculum by making learning more authentic. The premise here is to find how social and rich media can be used as tools to accomplish this engagement, and in the process- reenergize the classroom.

Information technologies and social media are intertwined in the fabric of our daily lives. In teaching students, we look for strategies to keep them engaged in the learning process.  Perhaps we can integrate our technology tools into the teaching and learning process to make learning more authentic and relevant.  In this presentation faculty learned innovative strategies to incorporate social and rich media into virtually any discipline.  This interactive session opened new vistas to reenergize faculty, their students, and the classroom experience.

During the session, CNN iReports were utilized as one tool to immerse faculty into relevant stories, and both faculty and students were encouraged to write photojournalistic stories that could be shared worldwide.  I demonstrated the power of social media and citizen reporting by showcasing political topics, human interest stories, and on the U.S. Drought of 2012.  A CNN series of stories on the drought illustrated the power of personalizing the social media message. The key to the story's success was to focus more than on the drought, but how it affects people and their lives. Another example of iReporting featured a story of how faculty and students at Illinois College wrote their first iReport, and how they learned to "Bring the World into Focus."
As part of the session, a Twitter hashtag #UWLTLC12 was used.  Bob Hoar, a UW-L faculty member was tweeting during the session.  In addition, other attending faculty and staff also tweeted to create a "community of collaboration."  I pointed out that using software like Tweetdeck, allows you to follow multiple topical streams of tweets, but also provides you links to information at a moment's notice. 

Other tools that were discussed included web streaming with Mediasite, utilizing Facebook, and YouTube. The session concluded with reminding the audience that social media can: motivate and engage "the base", accelerate the speed of dissemination, disseminate fact or fiction, affect the attribution of the author, reinforce, influence and change opinion, and most importantly make learning more relevant and authentic.

Creating Engaging Curriculum with Technology

Creating curriculum with appropriate and effective technology can help make lectures more engaging for students.  In Part 2 of a session at UW-Platteville's Technology Academy, faculty learned more about using YouTube, Twitter, CNN iReporting, and PowerPoint to create materials that help re-energize curriculum and lectures. A variety of videos were utilized to explain how a segment can encourage discussion during a class, and to also to acknowledge the technology challenges for faculty, staff, and students.

After explaining the strategies and methods relating to social media and instructional technology, each workshop participant was challenged to create an engaging PowerPoint with supplied still images and video about the drought of 2012.  Faculty members were challenged to use best practices in developing their PowerPoint, which also included a YouTube link.  Attendees were from a wide variety of disciplines including: Agriculture, Math, Biology, English, and Art. At the conclusion of the session, several faculty were asked to present their PowerPoint to the group.

In the end, faculty learned how to select appropriate technology tools, how to utilize social media, and how to create a PowerPoint in a short period of time in regardless of what discipline is being taught. The Technology Academy is a good way to engage faculty, and to present strategies to promote the  "what ifs" of technology use in making teaching and learning relevant, authentic, and engaging.

Technology Academy Brings Faculty Closer to Technology

As part of a two-day institute, faculty at the University of Wisconsin-Platteville are learning strategies and methodologies to effectively integrate technology into their curriculum. My morning session was entitled, "Engaging Faculty and Students with Technology:Making Learning Authentic."  In this segment I showcased how social media can be effectively utilized in engaging both faculty and students in the process of creating original content and stories.  Through the use of CNN iReporting, faculty learned how social media can be "history in real time."

By capturing real life in personalized stories, attendees learned how social media can bring information and messages to a global audience.  We think of social media as moving very quickly.  In reality, it moves quicker than many of us think, or know.

Engaging Learning Through Social Media

In July, during a two-day institute in , funded through a grant from the Andrew W. Mellon Foundation, faculty at Illinois College in Jacksonville, IL learned how social media can be seen as “history in real time.” I spoke to the faculty on how they can use social media such as Facebook, Twitter, and CNN iReports to help to engage students, and to make their curriculum more authentic and relevant.

During one of the sessions, faculty (and student assistants) learned how to create CNN iReports and upload their stories.  Within a hour, one faculty member already uploaded his story. That evening, faculty members were filling reports as late as 2:00am in the morning. The next day, 4 faculty members and one student had their iReports "vetted" by CNN iReport producers in Atlanta.  

In the end, faculty learned first hand how social media can be used to engage students into the teaching and learning process.  You can link to the CNN iReport on this experience by clicking here. 

The workshop was held in an innovative learning space in the library which provided rear screen projection, coupled with an innovative windowed design that doubled as a writing surface.  The motif of the classroom blends the old historical architecture from the campus beginnings in 1828, with the technology of today's "flipped classroom" philosophy.

Social Media, Mediasite, and Politics

The UNLEASH 2012 International Conference was held in Madison, Wisconsin May 7-9th, bringing Mediasite experts and end users  together.  I had the opportunity to present a keynote address entitled, "Social Media, Mediasite, and Politics."  The presentation explained how social media has influenced and reinforced political viewpoints since February of 2011.  Attendees present at the  the conference, and on-line were from throughout the United States, Japan, Netherlands, Australia, and many other countries. The event brings a wide diversity of web streaming experts, technical, and practioners together.

This presentation provided a wide variety of examples of video journalism, social media, and CNN iReporting. The research study was conducted for over a 14 month period and looked into how social media can:

motivate and engage “the Base”
accelerate the speed of dissemination
disseminate fact or fiction
affect attribution of the author
reinforce, influence, or change opinion
make learning more relevant and authentic


During the session, attendees were virtually transported from La Crosse, Wisconsin, to Madison and throughout the globe merely through the mechanism of effective and timely social media. Attendees were challenged to engage themselves in both sides of an issues by checking multiple and conflicting points of view.  With mainstream media and social media, people must work much more diligently to determine what is fact vs. fiction. When "social media is history in real time" you must be fully engaged with the message and how it is communicated to you. 

Social Media- "History in Real Time" for Students, Teachers, and You

At the 2012 EDUCAUSE Midwest Regional Conference in Chicago, an Experience IT Session was held to delve into the topic social media and how it can make learning more relevant for faculty and students. In this session, a series of presumptions were tested through a year long research study to see if social media can:

motivate and engage “the Base”
accelerate the speed of dissemination
disseminate fact or fiction
affect attribution of the author
reinforce, influence, or change opinion

In addition, the study looked into strategies and methods to make learning more relevant and engaging. By using social media tools such as Tweetdeck, YouTube, and CNN iReports, attendees learned how to bring real world political events into the classroom for discussion, evaluation, and research. Attendees across the Midwest were given the chance to see real life political events in Wisconsin to better understand the power, advantages, and dangers of social media. In addition. participants learned how to extend the use of social media into other academic disciplines.

Tech Boot Camp @ EDUCAUSE Midwest Conference

At the EDUCAUSE Midwest 2012 Conference in Chicago, I participated in an unique segment called Tech Boot Camp. In this 90 minute event, presenters sit at a series of round tables and talk about their technology-related project which covers a broad spectrum on topics. Every 15 minutes or so, the viewers rotate to other tables to learn about a different topic. As the session description states, "In this session, you'll learn from colleagues about emerging tools and their potential applications on campus and in your professional life. Facilitators will be positioned at stations around the room, allowing you to experience one tool or to float between discussions." In the photo, I am collaborating with Beth Kirschner, Application Development Manager from the University of Michigan, on social and rich media. My topic was "Social Media in Real Time"- for Students, Teachers, and You. This was a very good opportunity to confer with colleagues on a more one-on-one basis through more in depth discussion. The full presentation on this topic was given to a wider audience as part of the Experience IT track for the conference.

Social Media and Politics

The 2012 EDUCAUSE West/Southwest Regional Conference was held in Portland. The event was very well organized and planned. The conference theme was "Engaging Everyone Effectively." A good number of sessions focused on the use of social media. In my presentation, "Engagement with Social Media in Politically Charged Times: Making Learning Relevant with Technology" we took a detailed looked how social media is reinforcing, influencing, or change our public perceptions of politics. The main focus was to consider strategies and methodologies to make student learning more relevant and engaging. Through a year long study, we are able to dramatically illustrate how faster social media messaging travels, and how we need to find ways to determine its accuracy and author attribution. The session was webcast on-line via Mediasite and is available for on demand viewing. For more web streamed resources on this topic, feel free to go to a related blog, Social Media and Politics.